HOW IT STARTED:
In January 2014, desktop internet use was overtaken by mobile internet use in America. This means screens got smaller, layouts moved primarily from horizontal to vertical, and physical keyboards were largely unavailable.
This means writing a longer post was more difficult. Formatting it to appear nicely with photos in line with the text became more difficult. Reading a post that was text-heavy became more onerous. As people drifted away from their desktop computers, they began to drift away from forums.
Social media sure is easy
With most popular forms of social media, you’re being served interesting things all the time with cross-pollination all in a one-stop dopamine hit. Do you love golf, Audi cars, retro-cafe motorcycles, and sushi? Social media can easily serve that up to you in a seemingly constant stream. With forums, however, you’d probably have to log in and catch up on four or five different places. Granted, that conversation may be deeper and more helpful for technical topics, but most folks aren’t trying to read about the best way to do a valve check on a Suzuki GS450 every day when they have a few minutes to burn.
You may be saying, “Hey, it’s easier to consume, but it’s a pain to create content on Insta or Facebook.” I’d agree with you. I’d also argue it’s going to be much harder to find great content in the future (if it even exists) because traditional social platforms like Twitter and Facebook are designed to deliver the latest content, not the deepest.
— “Why are online motorcycle forums drying up and dying?” RevZilla, June 20th, 2022. (As is obvious with the headline, this is a motorcycle forum-themed article. However, anybody who has seen their favorite hobbyist Websites transform from having huge active memberships producing loads of updated content, and then shrivel down to just a few remaining diehards by the end of the previous decade, will relate to everything being described at the above link.)
How it’s going: The Great Inversion: AI Is Quietly Draining the Public Internet of Thought. “The Internet is no longer primarily a place where thinking is externalized and shared. It is becoming a place where thinking is extracted and contained:”
The Great Inversion: AI Is Quietly Draining the Public Internet of Thought
Something profound is happening to the Internet, and almost no one is naming it clearly.
I have been cataloging it of the last 4 years.
For decades, the web’s most valuable resource wasn’t bandwidth or… pic.twitter.com/2WmfkkaiYp
— Brian Roemmele (@BrianRoemmele) August 22, 2026
