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April 01, 2004

SEXIST DOUBLE STANDARDS: Today's Wall Street Journal has a story (p. B6) describing the "Advertising Women of New York" group's complaints about sexist advertising. They're most upset about an ad for Sirius Radio featuring Pamela Anderson in a wet tank top. ("She uses her bottom as a chrome buffer." No wonder Stern is thinking of moving to Sirius)

But that's not the only sexism in the story. Get this:

The trade group does cite some ads for portraying women in a positive light. For example, MasterCard will be praised tonight for a commercial in which a woman opens a jar of pickles after her weakling husband fails the test.

Women as sex objects: bad and demeaning. Men as weaklings: good, and progressive.

UPDATE: Steve Verdon has opined on this before.