DISPATCHES FROM THE TIME CAPSULE:

In his 1980 book The Third Wave, Alvin Toffler wrote:
No one today, from the experts in the White House or the Kremlin to the proverbial man in the street, can be sure how the new world system will shake out—what new kinds of institutions will arise to provide regional or global order. But it is possible to dispel several popular myths.
The first of these is the myth propagated by such films as Rollerball and Network, in which a steely-eyed villain announces that the world is, or will be, divided up and run by a group of transnational corporations. In its most common form this myth pictures a single worldwide Energy Corporation, a single Food Corporation, a single Housing Corporation, a single Recreation Corporation, and so forth. In a variant, each of these is seen as a department of an even larger mega-corporation.
This simplistic image is based on straight-line extrapolations from Second Wave trends: specialization, maximization, and centralization.
Not only does this view fail to take into account the fantastic diversity of of real life conditions, the clash of cultures, religions, and traditions in the world, the speed of change, and the historic thrust now carrying the high-technology nations toward de-massification; not only does it naively presuppose that such needs as energy, housing, or food can be neatly compartmentalized; it ignores the fundamental changes now revolutionizing the structure and purpose of the corporation itself. It is based, in short, on an obsolete, Second Wave image of what a corporation is and how it is structured.
On April 1st, 1976, Congress rolled up seven bankrupt Northeast Corridor railroads into Conrail, a 17,000-route mile behemoth that was eventually privatized 11 years later. Also on April 1st, 1976, two college dropouts formed Apple Computer in Steve Jobs’ parents’ garage, and unleashed the personal computing revolution.
As I wrote on Tuesday, Paddy Chafesky’s 1976 film Network is a brilliant movie, but it’s a time capsule of an era of mass media that was already in its twilight upon the film’s release.