THE AI FILMMAKER OUTRUNNING HOLLYWOOD:
Hollywoodâs been going insane over AI for the past three years, starting back when the tech was barely capable of generating Will Smith eating spaghetti. SAG-AFTRA went on strike for over 100 days in 2023, and contract negotiations are stalled again; the unionâs pushing to make synthetic performers âas expensive as humansâ and floating ideas like a âTilly taxâ on AI generated characters (itâs named after Tilly Norwood, an AI-generated âactressâ). James Cameron, no Luddite by any stretch of the imagination, called AI-generated performances âhorrifying.â Luca Guadagnino (of Call Me by Your Name fame) said AI actors mark âthe end of the industry as we know it.â
But [Charles] Curran isnât âhorrified.â Heâs excited.
And, unlike the âslop artistsâ Hollywood fearmongers envision taking their jobs, heâs devoted to the craft.
âIâm a really ferocious film watcher,â Curran says. âI watch over 300, sometimes 400 films a year. I have a film school background and I love cinema. I just genuinely do.â
Heâs made movies for 20 years. After film school at the Savannah College of Art and Design, Curran worked in commercial filmmaking, producing movies for Nike, Google, and the World Economic Forum. He released a feature film, See Know Evil, in 2018.
âThe people who are the best at storytelling should be the ones with the best tools to tell their story,â he says â not the people who happen to live in LA and know the right people. Itâs ironic that Hollywood â supposedly home to cultureâs visionaries â struggles to accept AIâs white pill, as Curran sees it.
âIf you look at someone like Jia Zhangke in China, whoâs an incredible filmmaker, probably one of the most important of the 21st century, he has no qualms about [AI filmmaking],â Curran explains. âHe just kind of says, âCinemaâs always been a technology-driven artâŚ.ââ
Curran concedes that AI video isnât perfect. âItâs just very difficult to keep consistent characters, environments, and geometry without it changing shot to shot.â But the models are improving; these are solvable problems.
They sure are; Curran is the man creating the recent banging videos in support of the Spencer Pratt campaign: