TREAT THE PAIN: MOTAYU Shoulder-Heating-Pad-Heated-Wrap – 3 Heat Settings Heating Pad for Shoulder. #CommissionEarned
February 10, 2026
SARAH HOYT’S SHOCKED FACE APPEARS REMARKABLY LIFELIKE: ‘Melania’ Breaks Record for Critic-Audience Discrepancy.
AMERICA’S NEWSPAPER OF RECORD:
Support For ICE Skyrockets To 99% After Halftime Show https://t.co/H6qn2GaACv pic.twitter.com/O0xcMJnlJN
— The Babylon Bee (@TheBabylonBee) February 9, 2026
THE MEDICAL WORLD SEEMS TO BE PUSHING BACK AT MEDICAL AI A LOT LATELY: Can medical AI lie? Large study maps how LLMs handle health misinformation.
THE CRITICAL DRINKER: The Mandalorian And Grogu – Does Disney Actually Hate This Movie? “This is your first Star Wars feature film in more than half a decade. In fact, let’s not kid ourselves here. It’s basically a Hail Mary pass in the dying seconds of the game, a final chance to tie the score before it’s all over. And it’s been treated more like just another forgettable TV show roll out. [Does Disney] know something we don’t? Do they know that the film sucks and it’s got almost no chance at the box office? So why throw good money after bad?”
IS THERE ANYTHING IT CAN’T DO? A cup (or 2 or 3) of coffee or tea a day helps keep dementia away.
“THE SUPER BOWL IS A LAGGING INDICATOR OF INDUSTRY HEALTH:”
Our industry spent $100 million on Super Bowl ads to build trust in AI.
We built the opposite.
I need to tell you about a parallel that nobody in that hospitality suite mentioned, although every person in the room was old enough to remember it.
Super Bowl XXXVI. February 2022. Crypto firms bought the ad breaks. Coinbase. FTX. Crypto[.]com. They spent $54 million collectively. The ads were flashy and confident and told 100 million Americans that the future was decentralized and inevitable and worth their money.
FTX collapsed ten months later.
Coinbase spent the following year in court.
Crypto[.]com’s CEO is now spending $70 million on AI domain names.
We spent more than double what crypto spent. I know this because Tech Brew calculated it this morning and my VP of Communications forwarded it to me with no comment. She always adds a comment. The absence was the comment.
Here is what I know that I am not supposed to say.
A lagging indicator means the peak has already happened.
It means the industry already believes in itself more than the public does. It means the money has been spent, the bets have been placed, and the audience — the 130 million people you needed to convince — sat through your pitch and felt nothing but annoyance.
I spent $8 million to learn something that a Harris poll could have told me for free.
Nobody wants what we are selling. Not like this. Not yet. Maybe not ever. But “maybe not ever” is not a phrase that survives a board meeting, so we say “not yet” and buy another ad.
The earnings call is in six weeks. When the analyst asks about brand strategy, I will say the word “awareness” and the word “consideration” and the word “momentum.”
I will not say “warm slop.”
I will not say “lagging indicator.”
I will not mention FTX.
I will not tell them about the sentiment dashboard, or the Slack message, or the eleven CMOs in the suite who watched the needle go red and poured another drink.
We will do this again next year.
In a Forbes column about Super Bowl ads 20 years ago titled “Advertising Vs. Entertaining,” Jack Trout wrote, “What’s the measure of success? Like a movie, it’s how well they are reviewed. The press is an enormous contributor to this phenomenon. Everybody weighs in on what commercials were most popular, leading to adjectives such as charming, hilarious, cute, crisp and funny. Sure, they will occasionally say a commercial is unfunny or silly, but you never read a critic saying, ‘I didn’t see a reason to buy that product anywhere.’ Hey, this is the Super Bowl, and the object is to entertain, not sell.”
Sure your merchandise may not move, or the viewers will passionately hate the new technology, but Don Draper’s successors will enjoy collecting their Clio Awards come springtime, built on your company’s advertising budget.
THE MULLAHS CAN’T HAVE NUKES, PERIOD: Iran steps up arrests, floats ‘diluting’ its enriched uranium as Netanyahu heads to US. “The arrests — including that of Javad Emam, the spokesperson for the country’s main reformist coalition — came after Iranian and US officials held talks in Oman that both sides painted as positive. And they came on the eve of a visit to Washington by Israeli Prime Minister Benjamin Netanyahu, where he will reportedly brief US President Donald Trump about Israeli intelligence on Iran.”
JEFFERSON DAVIS, CALL YOUR OFFICE:
Sanctuary states aren't defending illegal immigrants out of empathy –
They're defending their congressional seats, and allowing a permanent underclass
Ironically, this is **exactly** why slave states fought to count slaves in the census
Literally exactly why. Read the… https://t.co/rqUsZWn8Uw pic.twitter.com/vM4BB8BNFv
— Arthur MacWaters (@ArthurMacwaters) February 9, 2026
THIS IS THE WAY:
I might just spend the next year laughing so hard that I'm in danger of rupturing my abdomen.
Yes. The evidence that Donald Trump was a Federal informant in the Epstein case has been trickling out for a couple of years now. I am too libertarian to be MAGA and by no means Donald… https://t.co/YZse9W7hwj
— Eric S. Raymond (@esrtweet) February 10, 2026
Exit quote: “Absolutely brilliant move by Trump not to exculpate himself by saying in public ‘I helped the law take Epstein down.’ Now his enemies are in so deep that all of their choices are horribly self-destructive.”
That’s been Trump’s MO since he entered politics over a decade ago, yet his enemies still never learn.
CUE THE WORLD’S SMALLEST VIOLIN: Hollywood Is Sick — But It’s L.A. That’s Dying.
NO MAGIC BULLETS: AI no better than other methods for patients seeking medical advice, study shows. “Asking AI about medical symptoms does not help patients make better decisions about their health than other methods, such as a standard internet search, according to a new study published in Nature Medicine. The authors said the study was important as people were increasingly turning to AI and chatbots for advice on their health, but without evidence that this was necessarily the best and safest approach.”
Well, my dad chose his prostate cancer treatment regimen using AskJeeves (remember that?) and it worked out fine.
PAY YOUR FAIR SHARE:
California’s “jock taxes,” force pro athletes who don’t live in the state to fork over percentages of their yearly income based on the number of days they work in California.
Darnold received $178k for winning the Super Bowl
He owes California $249k. pic.twitter.com/H4ktH8E1Te— The Redheaded libertarian (@TRHLofficial) February 10, 2026
California long ago adopted the Goodfellas method of tax collection.
NO, NEXT QUESTION: DR. STEPHEN BASKERVILLE: Does Anyone Still Read?
AREC BARRWIN? What North Korea Is Really Afraid Of. “In 2020, North Korea introduced the Anti-Reactionary Thought and Culture Act, which describes anything that comes from South Korea as ‘rotten ideology that paralyzes the people’s revolutionary sense.’ Anyone found with the media in their possession can be sentenced to five to fifteen years in a labor camp, and anyone who distributes it or organizes a viewing is subject to the death penalty.”
TWO SUPER BOWLS IN ONE!
Shot: Nevada sportsbooks see lowest Super Bowl betting handle since 2016.
Star power and excitement were way down in Super Bowl 60. So was the betting handle in Nevada.
The amount of money wagered at the state’s 186 sportsbooks on the Seattle Seahawks’ 29-13 win over the New England Patriots in Sunday’s NFL title game was $133.8 million, according to figures released Monday by the Gaming Control Board.
That number is the lowest in Nevada since 2016 ($132.5 million) and more than $50 million shy of the state’s record Super Bowl handle of $190 million set in 2024 for the first Super Bowl played in Las Vegas.
—The Las Vegas Review Journal, yesterday.
Puerto Rican star Bad Buddy (real name Benito Martínez Ocasio) brought his Latin roots to the stadium with his catchy hits including NUEVAYoL, DtMF and EoO.
And while ring-wing commentators and President Trump were quick to criticize, it has become the most watched halftime show ever after live viewing figures were revealed.
A whopping 135.4 million people worldwide watched the show live which also saw him make history by becoming the first musician to perform entirely in Spanish at a Super Bowl.
It just beats the record set last year by rapper Kendrick Lamar whose halftime show had 133.5 million viewers.
—The London Daily Mail, today.
Going forward, the NFL really should aim for putting on a Super Bowl its halftime show can be proud of.
THERE’S AN AWFUL LOT OF COLLAPSE IN A NARRATIVE: The Democrats’ Trump-Epstein Smear Campaign Just Collapsed.
IN MY DAY, IT REALLY DIDN’T SEEM LIKE WE NEEDED TO BE TAUGHT TO ARGUE: Teach students how to argue.
DAVID MANNEY: Don Lemon and the Cult of Self-Importance.
TRIM YOUR NAILS: 360° Rotating Toenail Clippers. #CommissionEarned
YES, PLEASE: When It Comes to Climate and Energy, Let’s Retire the Politics of Fear.
Sometimes it feels like the climate change crusaders are oblivious to everything going on around them. For decades, they’ve been resorting to the same tired strategies to convince us that doom and gloom are just around the corner if we don’t change our ways. What they ignore is that their tactics aren’t working – more people than ever are tuning them out.
Americans in particular have grown wise to the predictions that don’t come true and the demands that don’t make sense. In fact, so badly has science become blatantly politicized that the number of people who have a great amount of trust in science keeps shrinking.
That fact was backed up by a recent Pew Research Center report that found that “Americans’ confidence in scientists remains lower than it was prior to the start of the COVID-19 pandemic.” To many of us, it is now obvious that the inconsistent guidance on Covid and many pandemic edicts that were later found to be ineffective and even misleading demonstrated that science was not above being overtly politicized.
While the Pew study noted a Democrat-Republican disparagement regarding trust in science (Democrats trust it more, Republicans less), only 28 percent of all U.S. adults said they have “a great deal” of confidence in scientists “to act in the public’s best interest.”
It didn’t used to be that way — and it wasn’t the public that changed.
ACADEMIA HAS REACHED THE F.O. PART OF THE EQUATION: Oklahoma governor ends tenure at most public universities.
PLEASE OH PLEASE LET HER RUN AGAIN: Even MS NOW Mocks Kamala Harris’s ‘Headquarters’ Reboot. “When you’re a Democrat who’s lost MS NOW… no, wait… when you’re a female Democrat who’s lost MS NOW [record scratch] OK, last try… when you’re a female Democrat of color and MS NOW sees right through your latest B.S. [there it is!] then it’s obvious to everybody but you that you’re not only drowning, but that new life preserver you just bought is actually a boat anchor.”
